E-commerce & Visual Design
Culinary Shack
Overview
Culinary Shack needed an online store that reflected its brand as well as its physical presence did; spanning pots, utensils, and appliances.
Problem
The default Shopify theme didn't carry the brand's identity, checkout added unnecessary friction for customers, and there was no way to offer delivery.
Features & Functionality
Beyond the storefront itself, the build included a streamlined payment gateway to cut down checkout steps and a new delivery option alongside pickup.
User Flow
The checkout flow was the main focus; reducing the steps between cart and confirmed order, and adding delivery as a choice right at checkout rather than a separate process.
Visual Identity
Brand assets and product graphics were designed in Canva, giving the store a warm, kitchen-inspired look distinct from the default Shopify theme.
Solution
A custom storefront with a simplified checkout flow and built-in delivery, on top of a catalog built for easy browsing across kitchenware categories.
Outcome
The store launched successfully, with a smoother path from cart to purchase and a delivery option that wasn't there before.